FAQs

Actually no, we’re not! We take data security very seriously and have architected our platform so that the AI never sees your marketing data. It’s only responsible for generating the appropriate SQL code based on your question. So you don’t have to worry about your data being exposed to the AI.

Also no! Since the AI never sees your marketing data, it’s not being used to train our AI models either.

No to that as well. Any of the data you see in our platform is being streamed in real-time and then removed from memory once you navigate to a new page or log out. We never save, store, or copy any of your marketing data onto our platform unless you explicitly ask us to do so as part of our managed services offering.

We’ve fine-tuned and prompt engineered our AI models to account for the needs, nuances, and subtleties of marketing data. AI models are only as strong as the focus you give them, which is why our solution will be able to handle the needs of marketing teams better than other platforms that look at all different types of data.

Anova also doesn’t require any technical skills or resources to use and is competitively priced for businesses of all sizes. So if you come across another company that checks all those boxes, let us know, cause our research department will have a lot of explaining to do…

Our primary integration is our core GA4 > BigQuery connector, which has been the most requested by our customers, but we also have custom connectors available that allow you to talk to any other marketing data outside of GA4 (basically our catch-all solution while we build more native integrations).

But our dev team is hard at work building new connectors as we speak, so be on the lookout for updates there soon.

If you have a new connector you’d like us to build, feel free to send us the details at support@anova.ai. We’ll let you know what’s feasible timing wise and if there are any costs associated with it, but in general, we don’t charge customers to build new connectors unless it’s a very custom request.

Right now, you do need a data warehouse to use Anova. But if you don’t have one, feel free to inquire about our managed services and you can use ours to get up and running quickly.

If you’re using our core GA4 > BigQuery connector, you can be up and running in as little as 15 minutes. If you have marketing data outside of GA4 you want to connect, just reach out to us at support@anova.ai and we can give you an idea of timing, but generally we have most customers up and running with their custom connectors within a few days.

Yes, absolutely! Our platform is built for non-technical marketers, so you’re in the right place.

Through our internal testing, we’ve found that companies are getting access to basic datapoints 6-12x faster compared to current reporting processes and access to complex datapoints 25-50x faster using Anova (for context, our system was able to put together reports that took about 15-30 minutes to compile manually in around 20-45 seconds).

Just fill out the contact form on our website or schedule a demo and we’ll get you set up with a free trial ASAP!